“The Heritage Automatic rivals my branded Swiss pieces at a fraction of the price.”
Discover Time. Define Style.
ModernTime — Precision Meets Passion. Unbranded quality men’s watches crafted for the discerning modern gentleman.
Featured Collection
From minimalist dress pieces to rugged chronographs, every ModernTime watch blends form and function.
Urban Classic
40 mm stainless steel, sapphire crystal, interchangeable leather strap.
Starting at $249
Aero Chrono
42 mm sand-blasted case, tachymeter bezel, Swiss quartz chronograph.
Starting at $329
Heritage Automatic
38 mm brushed steel, exhibition case-back, Miyota 8215 automatic movement.
Starting at $389
Craftsmanship & Sustainability
Every ModernTime piece is assembled in small batches to ensure meticulous quality control. Cases are CNC-milled from 316L surgical steel for corrosion resistance and hand-polished for a mirror finish.
Leather straps are sourced from LWG-certified tanneries using chrome-free processes, while our fabric straps use recycled Ocean-Nylon yarns.
Packaging is 100 % plastic-free, produced with FSC-certified paper and soy-based inks. We offset 100 kg of CO₂ for each order through verified reforestation partners.
- ISO-certified assembly labs
- Lifetime free strap recycling program
- 2-year international warranty
Inside the Movement
Japanese Automatic
Reliable 21-jewel Miyota 8215 with 42-hour power reserve and bidirectional winding.
Swiss Quartz
Ronda 515 quartz calibre with gold-plated components for ±10 seconds/month accuracy.
Hybrid Mecha-Quartz
Seiko VK64 gives the tactile sweep of a mechanical chrono with quartz precision.
All movements are regulated in-house for optimal accuracy before casing.
Customer Stories
“I appreciate the eco-friendly strap exchange program—sustainability done right.”
Marcus Pohl
Berlin, Germany“Smooth sweep chronograph and flawless finish. Exceeded expectations!”
Omar Al-Hashimi
Dubai, UAE“The Urban Classic feels tailor-made. The interchangeable straps keep my look versatile.”
Santiago Herrera
Madrid, Spain“Bought the Aero Chrono for my graduation. It’s become a daily reminder to chase precision.”
Anand Iyer
Bengaluru, India“Customer service adjusted my bracelet links overnight. That’s real Swiss-level care.”
Louise Tremblay
Montreal, CanadaBuying Guide & Style Advice
Which case size suits my wrist?
Measure wrist circumference: under 6.5″ = 38–40 mm, 6.5–7.5″ = 40–42 mm, above 7.5″ = 42–44 mm.
Leather vs. fabric straps—what’s best?
Leather offers classic elegance for formal attire, while recycled fabric provides breathable comfort for active lifestyles.
How do I maintain water resistance?
Ensure crown is fully pushed in, avoid hot showers/saunas, and have gaskets replaced every 24 months.
Style Tips
- Pair stainless steel watches with silver cufflinks and belt buckles.
- Match leather strap color to shoe or belt tone for cohesive dressing.
- Opt for chronographs to complement smart-casual outfits.
Request Personalised Advice
Not sure which model fits your lifestyle? Complete the form and our horology specialist will respond within 24 hours.